"Stop & Start" technology
Starting in 2004, the  in France will launch its new "Stop & Start" technology, a system which turns off the engine whenever the vehicle stops - at a red light for example - then automatically and perceptibly switches it on again as soon as the driver touches the vehicle controls.

This intelligent Stop & Start system should lower fuel consumption and CO2 emissions by 5 to 8%, depending on the type of use. It should also help reduce urban traffic noise. It represents a first level of hybridization, designed to address customer needs, and is readily adaptable, thanks to its limited impact on vehicle architecture and its low cost. The Group aims to equip 50,000 vehicles with the system by the end of 2006.

PSA Peugeot Citroën is also working on developing electric vehicles and the infrastucture in France to make them practical and easy to use and recharge. The Group has already sold 10,000 electric vehicles since their introduction in 1995.

As a long term strategy, the Group is also developing fuel cell vehicles and has shown two fuel cell prototypes.