Toyota has been
putting a lot of effort into making the Prius one of the stars in their
lineup. It's totally redesigned for the 2010 model year. With
Honda's new Insight hybrid trying to take a piece of sales
from the Prius, Toyota has really made their new Prius a great
car to try to compete with. The new Prius has
incredibly
advanced safety and security features,
many similar to what you might find on the Lexus line.
Toyota lets you
choose a basic, great mileage car, or one with very innovative
options. Their
Multi-Information Display
gives a readout with a lot of
information that is unique to a hybrid vehicle.
The Prius has
evolved into a very sophisticated hybrid. It now has
4 different
drive modes, so the driver can
emphasize economy, or go for a more sporty experience.
The
navigation
system helps you get to your
destination more safely and with less stress.
The
Smart Key
was a trend introduced on earlier
Priuses, and is now common on luxury models from Lexus and
other companies. The buyer can choose from a basic or advanced
audio system.
Honda brought
out the new Insight hybrid in April 2009, so Toyota is following suit
with a mid-year introduction of the new Prius. Since the
Insight is targeted at an under $20,000 starting price, Toyota
is offering stripped down Priuses to compete with these
inexpensive Hondas. Or you can get a really loaded Prius. All
in all, it's a really good market for the hybrid consumer.
